Q+A with LYMA Founder Lucy Goff

Lucy Goff on making a difference in the lives of LYMA's customers, how the LYMA Supplement and LYMA Laser work together, and more.

Originally a fashion journalist and then a luxury sector PR, Lucy Goff entered the world of supplements and wellness after being hospitalized following the birth of her first daughter. Having found herself at her lowest point emotionally and physically and not responding well to what her doctors were prescribing, Lucy was inspired to revolutionize the health and wellness space after meeting Dr. Paul Clayton on a retreat, who educated her on the supplement markets and what is legally allowed to be sold. Shortly thereafter, LYMA was born. Read on to learn more about Lucy, the beginning days of LYMA, how the brand has continued to grow, and more!

Q: The founding story of LYMA as a brand is largely rooted in your own health journey. Can you tell us a bit about your experiences and how they led you to founding LYMA?

In 2012, I spent six weeks in the hospital battling septicemia, riddled with toxins and with no real hope for recovery. Over the next few months, I saw several leading physicians, each of them prescribing a convoluted cocktail of different drugs. I was taking a multitude of what I thought were effective supplements, but I was still suffering.

In 2013 everything changed. I went on a retreat with my mum, still on a quest to feel better and there I met Dr. Paul Clayton, a world authority on preventative degenerative disease. He educated me and I learned that almost all the supplements sold today deliver no provable benefits, yet are still perfectly legal for sale. This seemed morally and ethically a million miles away from what I had been led to believe.

Paul gave me hope. He prescribed me a new protocol using peer-reviewed, patented ingredients. These were each dosed at active levels and had a rigorous sourcing procedure. Within one month, things had really changed — I was back at work, full of energy, and feeling better than ever. I felt myself again and from that came the idea of LYMA.

Q: With LYMA’s origins stemming from your own health, it goes without saying that LYMA’s growth must be extremely fulfilling and rewarding to be a part of. What do you love the most about what you do?

It is incredibly fulfilling. The best part for me is knowing that we are making a real difference in the lives of our customers. With LYMA, you don’t have to hope the supplement works — you know it will. Our products include proprietary Natural Engineering systems and each of these technologies delivers a measurable advantage — we have reinvented the wellness category, making it more effective. Whether you want to get ahead in business, take control of your health, or look your best in years, our products change lives for the better and I don’t believe there is anything more rewarding than helping people to reach their potential and feel their very best.

Q: LYMA’s laser is a revolutionary skin renewing tool! Can you tell us a bit about the technology of the device and some of the backstory behind its development?

The LYMA Laser works completely differently than every other at-home cosmetic device, and is 100x more powerful than LED. It’s a technology born from the medical industry called low-level laser therapy (LLLT), which has been used for decades to treat a host of medical issues as diverse as rebuilding cartilage and healing tendons. Our scientists first saw the potential of this technology for the cosmetic industry when LYMA’s Director of Science, Dr. Paul Clayton, was at a clinic in Germany where a 62-year-old patient was being treated with this technology for damaged knee tissue. Dr. Clayton was amazed to see the skin on the treated knee looked about 20 years younger than the skin on the other. My knees were always my weak point, covered in saggy skin and cellulite, so I tried the laser on myself and saw the same remarkable results.

We then began the process of engineering this huge clunky hospital machine into a small, portable cosmetic laser device, without compromising any power, which became a world-first for the beauty industry. LYMA’s diffused, cold, near-infrared 500mW laser technology is the first at-home beauty device that’s able to completely remodel the skin, and without causing any damage to a single cell in the process. Effectively treating a whole host of skin issues from wrinkles to elasticity, sun-induced pigmentation, rosacea, cellulite, acne, and scarring. Other at-home lasers aren’t recommended for people with darker skin tones, as the more pigmented your skin, the more risk of scarring. However, because the LYMA Laser doesn’t damage skin in order to stimulate renewal, it’s safe to use on all skin types and tones, which is a first for inclusive beauty.

LYMA | Laser
LYMA | Laser
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Q: Every product at LYMA has been designed to work together. Can you expand upon how the functions of the supplements along with the laser work as a cohesive unit for those that use them?

By replacing the hype around "wellness" with the proof of "well-tech", we can take people beyond the ceiling of a healthy, balanced diet and skincare regimes that don’t work, and help them feel 100% human. Every LYMA product is designed to deliver an advantage, whether mental or physical, and that is where the synergies and cohesion come with our products.

Looking and feeling your best isn’t achieved through a single source. Eating healthy food and taking regular exercise is a given — this is why our supplement doesn’t contain any ingredients you can get through effective doses in food, the true premise of a supplement. But for people who want more, to take themselves to the next level, that’s where LYMA comes into its own. It’s so important to treat health and beauty as a holistic system, which is why the LYMA Supplement and LYMA Laser have been engineered as a single system, working in synergy to reduce inflammation and optimize the way your body functions.

Q: What sets LYMA apart from other supplements on the market?

We’re not exactly a supplement, at least not in the traditional sense, because we don’t offer a bunch of ingredients that people don’t need or that don’t work. The LYMA Supplement is different. We don’t formulate with the low-grade, generic, or organic ingredients used by the rest of the industry that aren’t proven to deliver any meaningful benefits. Instead, we take a different approach, exclusively formulating with evidence-based, patented ingredients at proven dosage levels to offer the highest level of preventative aging, helping people to make their move and achieve their full potential. No other supplement comes close.

LYMA | Super Supplement
LYMA | Super Supplement
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Q: What — and who! — keeps you inspired on a day-to-day basis?

My daughter never ceases to amaze me. The way she approaches life is like nothing I’ve witnessed before. She often hears me on the phone trying to sort issues out, and she’s like, “Mum, what you’re saying isn’t logical. You should just do this”, and nine times out of ten she’s spot on. There’s something so refreshing about the views of children before they have been influenced by reality or past experiences. We so often act out of fear over a past experience, when we should be finding the courage to move on and wipe the slate clean.

I always tell her never to stop pushing boundaries in whatever she does. Yes, you might face backlash but that’s okay, never take it personally. Stay committed to your destination. Yes, there are times I’ve felt down and defeated. But when this happens, I go to the LYMA Concierge and read all the inspirational emails we’ve received from customers whose lives have been improved by LYMA. That makes it all worthwhile. This is my focus.

Q: What’s next for LYMA?

As the science develops, so will LYMA. We’ve got some exciting projects planned for later this year. The LYMA Laser will finally be launching in the USA; I can’t wait for the thousands of people who have been patiently waiting on our USA waitlist to finally experience this incredible device. We will also be launching in a completely new category at the end of the year. Just as The LYMA Supplement introduced a new category of medical-grade supplementation in an industry where over 90% of ingredients are unproven, The LYMA Laser introduced a new category of clinic-grade cosmetic device in the comfort of your home, and our next launch will disrupt another sector. We look forward to sharing news as soon as we can!

Q: Can you leave us with some closing words of advice for those who may be having a hard time integrating wellness into their day-to-day routines?

Investing in yourself doesn’t have to take over your life. It’s about making the best choices. It’s alarming the amount of people who come to LYMA feeling overwhelmed with the shelves and shelves of supplements, not really knowing what to ditch and what to keep. This is why we’ve made the LYMA protocol as simple as possible.

No mess, no mixing — simply take two LYMA capsules each morning with breakfast and two capsules each evening with dinner. The LYMA formula has been created as a total supplement regime, so unless you’re deficient in a particular vitamin or mineral, you don’t have to worry about taking anything else.

The LYMA Laser again takes the complexity out of your skincare. You don’t have to look in a mirror while watching an app and using the device in a specific way. Simply sit on your sofa, turn on the TV, glide the laser slowly over your face for 30 minutes and you’re done!

Rapid Fire Round

Q: Worth the splurge:

Ricari Studios lymphatic massage. I go weekly to their studio in London.

Q: Favorite drugstore or budget find:

Boots soft silicone earplugs so I can’t hear my husband snoring!

BOOTS | Pharmaceuticals Soft Silicone Earplugs
BOOTS | Pharmaceuticals Soft Silicone Earplugs
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Q: Latest beauty empty:

Environ pre-cleansing oil, I always double cleanse!

ENVIRON | Dual Action Pre-Cleansing Oil
ENVIRON | Dual Action Pre-Cleansing Oil
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Q: Recent discovery:

I’m late to the party, but Revitalash is miraculous!

REVITALASH | Advanced Eyelash Conditioner
REVITALASH | Advanced Eyelash Conditioner
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Q: Product you can’t leave home without:

I don’t wear foundation, but By Terry Hyaluronic Hydra-Concealer is always with me.

BY TERRY | Hyaluronic Hydra-Concealer
BY TERRY | Hyaluronic Hydra-Concealer
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Brand you wish more people knew about:

In Fiore Facial Oil. Fleur Vibrante is divine.

IN FIORE | Fleur Vibrante Serum Cerate
IN FIORE | Fleur Vibrante Serum Cerate
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