Our Media Experts Share Their Beauty Holy Grails

Former and current beauty writers from all across the beauty space tell us what their all-time go-to products are.

Emira D'Spain

Tatcha Dewy Skin Cream

"Winter or summer, underneath makeup or on its own, this moisturizer has been my absolute favorite and I’ve yet to find a comparable cream. It’s extremely hydrating and rich but doesn’t leave your face feeling overwhelmed."

TATCHA | The Dewy Skin Cream
TATCHA | The Dewy Skin Cream
SHOP NOW
Emira D’Spain
Emira D’Spain
Emira D’Spain is a New York City-based beauty and style content creator with a growing social following. Her platform offers tips and insights on the best makeup and fashion secrets from an authentic point of view. Originally from Dallas, Texas the transgender model, and internet personality, XOXOEMIRA is also Beauty Director at PAPER Magazine.

Dana Oliver

Vintner’s Daughter Active Botanical Serum

"It’s loaded with nourishing botanicals and essential oils, including avocado, grape seed, neroli, sea buckthorn, turmeric, and rose. Plus, it doesn’t possess the typical 'watery' texture that most serums have — more kin to an oil."

VINTNER'S DAUGHTER | Active Botanical Serum
VINTNER'S DAUGHTER | Active Botanical Serum
SHOP NOW
Dana Oliver
Dana Oliver
Dana Oliver is the Senior Director of Content and Communications at StyleSeat, the premier destination to discover and book beauty and grooming services. She is the former Beauty Director at Yahoo Life, where she oversaw editorial and branded content. Dana has 12 years of experience in media as an editor and host, reporting on fashion and beauty news, writing trend features and producing expert-driven video series. In 2019, Dana launched her very own beauty, wellness and self-care blog called Beauty for Breakfast, where she writes about beauty from her perspective as a mostly plant-based new mom who inspects ingredient labels a little bit more carefully these days.

Rachel Anise

Sisley-Paris Phyto-Touche Sun Glow Bronzing Gel-Powder & Saint Cosmetics Radiance Finish Blush in Frosé

"It's a tie between the Sisley-Paris Phyto-Touche Sun Glow Bronzing Gel-Powder, which is a gorgeous true tan for sun-kissed skin on demand, and the Saint Cosmetics Radiance Finish Blush in Frosé, which is a luminous mauve pink that delivers something special to all skin tones. Together, they are my complexion powder duo for a polished face in mere seconds."

SISLEY PARIS | Phyto-Touche Illusion D'eté Sun Glow Bronzing Gel-Powder
SISLEY PARIS | Phyto-Touche Illusion D'eté Sun Glow Bronzing Gel-Powder
SHOP NOW
SAINT COSMETICS | Radiant Finish Blush - Frosé
SAINT COSMETICS | Radiant Finish Blush - Frosé
SHOP NOW
Rachel Anise
Rachel Anise
Rachel Anise, otherwise known as The Beauty Professor, is a LA-based college Communication Studies professor and beauty expert with a penchant for beauty and skincare from both high-end and independent niche lines. When not lecturing or writing for a variety of outlets, she's serious about thoroughly swatching and reviewing her favorite products, which skew towards her endless pursuit of the perfect foundation and pinky nude lip color. Her website, Beauty Professor (www.beautyprofessor.com), features honest reviews, true-to-life images and creative video tutorials that work together to create an authentic and interactive community for its loyal readers.

Erin Lukas

Shani Darden Retinol Reform

"Retinol is a staple skincare ingredient because it can treat a plethora of concerns, from hyperpigmentation to uneven skin texture, but many products are too irritating for my skin. Shani Darden's Retinol Reform lives up to the hype: it's gentle enough for my sensitive skin, but still yields results."

SHANI DARDEN | Retinol Reform
SHANI DARDEN | Retinol Reform
SHOP NOW
Erin Lukas
Erin Lukas
Erin Lukas is a beauty editor and journalist with experience covering all facets of the beauty industry. Her writing has appeared on InStyle.com, NYLON, Teen Vogue, Into The Gloss, and more. She lives in Brooklyn and is really passionate about bangs and skincare products with conservative concentrations of active ingredients.

Kirbie Johnson

Fresh Soy Face Cleanser

"I’ve been using this product for years and it will always be the superior cleanser, in my humble opinion. I know cleansers aren’t sexy, but this is the first cleanser I ever used that not only fully removed my on-camera makeup, but was able to wash away every speck of my eye makeup without irritating my eyes or stripping my skin. It’s worth every penny."

FRESH | Soy Face Cleanser
FRESH | Soy Face Cleanser
SHOP NOW
Kirbie Johnson
Kirbie Johnson
Kirbie Johnson is an on-camera host, podcaster, producer and journalist. She hosts Gloss Angeles, a Top 10 Fashion & Beauty podcast on Apple and has reported on beauty for the better part of a decade. Starting her career at POPSUGAR, she helmed several shows for the media company as their on-camera beauty reporter and producer, growing their beauty video vertical to accumulate over 500M views over the span of her time there. Her expertise lies in digital video, audio and social content. Her work has been featured in Allure, The Cut, The Hollywood Reporter, Byrdie, Elle, and InStyle and has been a featured personality on The Today Show, BBC, Freeform and more. She loves her puppy, Quinn, Disney, Halloween and anything '00s nostalgia.

Emily Ferber

Sobel Skin 35% Vitamin C Face Serum

"My holy grail product (other than my prescription retinol) is Vitamin C. At night I use retinol to keep my skin clear and smooth, and then in the morning, I layer Sobel Skin 35% Vitamin C Face Serum under SPF to reduce redness and boost my skin's brightness. It's a killer combo and makes my routine super effective and super simple at the same time."

SOBEL SKIN RX | 35% Vitamin C Face Serum
SOBEL SKIN RX | 35% Vitamin C Face Serum
SHOP NOW
Emily Ferber
Emily Ferber
Emily Ferber was a founding member of the Glossier team, where she served as Editorial Director of Into The Gloss and Head of Brand Strategy. She now consults with brands across industries on their strategy and narrative. She also writes a newsletter, You Probably Don't Need That, where she breaks down the vast world of beauty products into a few essential recommendations.

Ali Oshinsky

Beautystat Universal C Skin Refiner

"Vitamin C serum? A dime a dozen! Really, really good vitamin C serum? There's only a handful, and to me, just one that's truly worth the money. Beautystat's Universal Skin Refiner is long-lasting without being weak, powerful without being drying, and effectively tackles all my biggest skin concerns (dark spots, texture, dullness) in one pump of satiny gel. You don't *need* to use vitamin C, but if you've been looking for one, this is it."

BEAUTYSTAT | Universal C Skin Refiner
BEAUTYSTAT | Universal C Skin Refiner
SHOP NOW
Ali Oshinsky
Ali Oshinsky
Ali is a writer and aesthetician based in New York, on a mission to simplify a cluttered, confusing beauty landscape. Her #1 goal is to empower people who aren't "into" beauty (but still want feel good about how they look) to understand how to build a solid routine. Her shop is broken down by "Skin Steps" (she doesn't believe your routine ever needs to have more than 4—one per category, per time of day, is enough) and updated as she tests new products. Ali has written for Elle, Man Repeller, and Into The Gloss, where she is currently Associate Editor.

Jennifer G. Sullivan

Thrive Causemetics Liquid Lash Extensions Mascara

"I could devote hours to talking about the search for the perfect mascara (and one could argue I already have on my podcast, Fat Mascara). But lately, this one from Thrive Causemetics is checking all my boxes. It doesn’t smudge thanks to its tubing-like technology, it’s inky black, and it has just the right amount of drama, with a thickening and lengthening formula that gives you the look of the best false lashes of your life."

THRIVE CAUSEMETICS | Liquid Lash Extensions Mascara
THRIVE CAUSEMETICS | Liquid Lash Extensions Mascara
SHOP NOW
Jennifer G. Sullivan
Jennifer G. Sullivan
I co-host the popular beauty podcast Fat Mascara and write about (and test!) beauty products for publications such as Elle, Violet Grey, Marie Claire, InStyle, Women's Health, and others.

Kristina Rodulfo

Dyson Airwrap

"My holy grail beauty pick is the Dyson Airwrap! I've been using it almost every day for three years (and I even travel with it), and it has totally leveled up my hair routine. I love that the heat is non-damaging and that it dries at the same time so you cut down on styling time (which, for my long, thick hair, is a major bonus). I most often use the curling barrels for a voluminous, bouncy blowout."

DYSON | Airwrap Complete Styler
DYSON | Airwrap Complete Styler
SHOP NOW
Kristina Rodulfo
Kristina Rodulfo
Kristina Rodulfo is a New York City-based journalist, beauty expert, and content creator. Currently, she is an independent consultant doing everything from working with brands on product launch strategy, to copywriting, to influencer partnerships. As someone with a journalism background at the forefront of the beauty and wellness industries, she’s sharpened her eye for stellar storytelling on all platforms. Prior to starting her own company, she spent 11+ years in print and digital media as an editor at publications like ELLE, POPSUGAR, InStyle, and most recently was Beauty Director at Women’s Health. Highlights include appearing on the TODAY Show, reporting the Webby Award-nominated documentary Beat: How Drag Queens Shaped the Beauty Industry, and hosting ELLE’s YouTube series Beauty Haul featuring guests such as Jessica Alba and Barbara Palvin.

Sara Tan Christensen

Vintner's Daughter Active Botanical Serum

"My skin quite literally thirsts for this product when I stop using it. No matter how dry, irritated, or red my skin may be, the Active Botanical Serum calms, hydrates, and brightens my face overnight. Every single drop is filled with nutrient-rich botanicals and essential oils that restore your skin's balance, banish any breakouts, and leave your complexion glowier than ever."

VINTNER'S DAUGHTER | Active Botanical Serum
VINTNER'S DAUGHTER | Active Botanical Serum
SHOP NOW
Sara Tan Christensen
Sara Tan Christensen
Beauty Director at Refinery29 + Co-Host of the Gloss Angeles Podcast
The products featured here may contain affiliate links, meaning Shop My Shelf, Inc or the artists may earn a commission on products purchased through links to retailer sites.