ABOUT US
WHY WE BUILT THIS
What products do industry leaders use and rely on?
We found this question surprisingly difficult to answer. In the age of constant product promotions and unlimited product choices at our fingertips, consumers are more confused and overwhelmed than ever. With countless brands and a never-ending selection of new products coming to market, something as simple as a search for the right shampoo can be cumbersome and time-consuming.
WHO WE WORK WITH
We work with beauty professionals, industry experts and trusted influencers to curate and feature their tried-and-true product recommendations. Finally you can find this information quickly and stop wondering what’s worth spending your money on and what’s not.
VIEW OUR EXPERTS
WHO WE ARE

Shop My Shelf was founded in 2019 by a group of MIT and Harvard technologists looking for a better way to find authentic product advice. Our team is based in Boston, and we work with experts and creatives all over the world.